New Project Launch

Lanco Hills – The Mega Project-needs no introduction to anyone remotely aware of Hyderabad. This reputation instead of being a positive factor turned into a millstone for the developers of Lanco Hills during the down cycle of real estate. We have to concede that, as we sat down to analyse the market and chose the best picks the burden of its past reputation weighed on our minds and we almost did not pick it. However it would not have been fair not to include LANCO HILLS as a hot pick for this season for two especial reasons 1) The pace of progress of a high rise project 2) The downward movement of prices keeping in view the market conditions.

Needless to add that Lanco Hills is the first developer in Hyderabad to

have raised a 30 floor plus structure, and the first 6 blocks are more or less complete. The resilience and commitment to original vision demonstrated by the management team have to be commended. The pace of progress in construction against all odds was in itself enough to choose Lanco as a positive story for Real Estate of Hyderabad. However they needed to do something special because they were Lanco Hills and they did.

Area in sft	Old Base Price in Rs Lakhs	New Base Price in Rs Lakhs
1900	94.56	67.96
2100	104.11	72.52
2500	121.63	84.52
3100	152.91	105.53
3654	175.86	121.05

You You have to appreciate that it is not easy for developers who have sold at a higher price during the days of the boom to readjust property prices in line with market reality of today. The fear of existing customers seeking refunds has put this idea on the back burner with every builder. The courage to communicate this to existing customers and effect a full scale price revision is further testimony to the transparency, resilience and vision of the company. This is the most customer friendly transparent move in the Hyderabad Real estate market and assures everyone that money invested by a customer in buying a home at Lanco Hills is always safe. Lanco Hills has one crucial component over and above any other property in Hyderabad which forced us to recommend it as a hot pick, PRICE INTEGRITY (the price at which a customer buys is not a product of negotiating skills or how he timed the market). We would recommend it strongly because the developer has put his money where his mouth is and also made considerable progress in delivering the promised product.

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Lodha Bellezza is a one-of-its-kind project in the Hyderabad realty market. Strategically located in Kukatpally, a major residential and commercial hub in Hyderabad, the development is adjacent to the RMZ Mall and lies close to the Hitech City. With the flyover to Hitec City nearing completion this particular location is bound to benefit. Lodha was the success story in high end luxury segment market fo the year 2009 with their launch and commencement of construction of 4 Bed room Sky Villas with one flat per floor. However the total price of this product excluded a lot of professionals and other customers from being part of this ultra luxury development with an Olympic sized swimming poll.

To address the segment which they could not cater to earlier Lodha has launched 3BHK suites to cater to the clients requirements with the same style & specification. The development features 78 spacious 3 BHK apartments across 39 floors, each of 3447 sq feet size. Built for luxury, each apartment features high-end lifestyle amenities such as private spa pools, Jacuzzi, sun deck, lounge area, etc to make life pure pleasure. Lodha Bellezza's location and the amenities and its features make it a perfect choice for self-occupation for the upwardly mobile and a home for the returning Hyderabadi for the future.

LODHA BELLEZZA. (PHASE III Pre Launch)

Name	Sophistica Suites
No of Floors	39
No of Units	78
No of Units Per Floor	2
Facing	East & West
Each Unit	3447 Sqft.
Base Price	4608 Rs/- Per Sft.	Special offer for Prelaunch only
Date of Prelaunch	12th -15th March
Launch Date	16th March	Offical Launch Price will be announced on 16th March

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